How to Use Facebook Fan Pages to Build Your Brand & Business
Facebook Not Working for You?
Learn the Five Secrets in this newly released video recording offered by CollegeRecruiter.com president and CEO Steven Rothberg. One of our most popular and well attended webinars of 2009, it continued a trend we’ve seen of employer based social networking webinars outdrawing just about any other kind of webinar we do in terms of popularity.
In the webinar, Rothberg present demographics to support Facebook’s position as the leading social network employers and consumer marketers should focus their attentions to first if they are intent on targeting college students, grads, and Gen Y professionals. Presenting overviews comparing MySpace, LinkedIn, and Facebook, he explores the features and benefits each has to offer, before turning his attentions specifically to Facebook as the best source for currently connecting with college students and grads in recruiting new hires for entry level jobs and management training programs, internships, and other career opportunities requiring advanced degrees or particular areas of concentration.
Going online to review businesses that were among early adopters, did it right and have a strong Facebook presence, Rothberg reveals why having a Facebook fan page that is “open, transparent and honest” will do the most for you in reaching out to Gen Y. He’ll also presents Facebook social advertising in depth, to highlight how Facebook banner ads are contextual to the user instead of to your business – and why that’s a benefit in promoting your brand better than you’ll be able to do elsewhere.
Savvy recruiters already use Facebook as a premium means of connecting with college students and grads in recruiting new hires for entry level jobs and management training programs, internships, and other career opportunities requiring advanced degrees or particular areas of concentration; but, they also know the right and wrong ways of going about it. If you’re company is new to Facebook or just unsure as to the best means of achieving success there, the CEO of CollegeRecruiter.com can show you the way.
The Five Facebook Secrets you’ll take away from this webinar include: * Facebook Social advertising – why it works * Building and moderating Groups * Setting up your Facebook Fan page * Brand Building on Facebook * Pitfalls to avoid in positioning your business on Facebook
Whether your need is to sell to young professionals or recruit them, this webinar video’s focus on Facebook provides the information you’ll need in position yourself successfully. Take a look at the preview clip (above); and, remember that sharing the viewing of the video within your organization is encouraged.
LINKS:
For more information, visit the webinar description page at: http://5facebooksecretswebinar.eventbrite.com/
To see a list of all currently available CollegeRecruiter.com STAR Webinars that you can link to, go to: http://tinyurl.com/starwebinars.com
Duration : 0:6:48
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