Product DescriptionIf you’re thinking about offering a deal-a-day promotion from Groupon, LivingSocial or one of their online clones… STOP!

Before literally giving thousands of dollars away and risking your entire business, you owe it to yourself and your bottom line to become informed of the risks. And the one-and-only Retail Doctor®, Bob Phibbs, is the man with the facts you need.

Using case studies and months of research, Bob Phibbs, The Retail Doctor®, takes an in-depth look at what makes up one of these deals, what the risks are to businesses and how you can revitalize your business, instead of creating a potential financial disaster. This ebook also contains a bonus chapter from Phibbs’ best-selling book, The Retail Doctor’s Guide to Growing Your Business.

About the author: Known nationwide as the Retail Doctor®, Bob Phibbs is a contributor on MSNBC, keynote speaker and business consultant who has transformed thousands of businesses throughout the world with his straightforward, proven advice.

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http://www.totalsocialmedia.co.nz

Social Media for facebook, youtube, linkedin and twitter.

Whether you believe this or not, we are operating in a world that changes at a more volatile and unpredictable rate than ever before.
The internet today is facilitating change at the speed of light which alters where and how you and your business are found online.
2012 is the year where social media becomes the king and queen in exposing your business to the three W’s, The Wicked Wide Web (www).
Statistics show that Facebook is the largest used social media site followed closely by YouTube, Twitter and LinkedIn.
Those businesses that use Social Media marketing will increase exposure, build brand credibility, help build new partnerships, generate qualified leads and most importantly increase sales.
We know that a Facebook Fan is 4 times more likely to buy your product or service.
Those who stay on the well-trodden marketing path of yesteryear will see their competitors build brand credibility and take a bigger share of your market.
We have to ask, can your business afford not to have a presence in the social media arena. This first to market application can and will change your marketing in 2012 and beyond. It simplifies the whole process, it saves you time, it’s flexible, it’s not expensive (affordable) and you have specialists support to help you guarantee success.
Can you believe over 2 million New Zealanders (kiwis) are on Facebook. That’s higher per population than any in the Asia Pacific region. This alone shows you what medium your potential customers are using.
We are here to show YOU, the business owner, how to easily yet professionally jump onto this social media train, that as we mentioned earlier is travelling at the speed of light.
Don’t miss this opportunity and get left behind. 2012 is a new year. The winners will be the ones who embrace change. We are here to help you kick start your social media campaign today.
Your total social media agency, a facebook application (app) to create or build your business facebook page.

A High level overview of the functionality included within Total Social Media Agency

Social Media training for Facebook, Twitter, LinkedIn and YouTube.
Tier 1 and Tier 2 support suite (generic).
Weekly Social Media Tips.
Case Studies from many other industries.
Advanced Facebook Side bar and page editor. Many customisable templates available.
Reveal Tab campaigns
Post N Leap content delivery system to Facebook and Twitter.
Advanced Facebook Tab Pages. Many customisable templates available.
Online Training Videos
AND SO MUCH MORE

Contact
Cathy Mellett of Net Branding Ltd (Auckland) – cathy@totalsocialmedia.co.nz or
Jim Doherty – jim@totalsocialmedia.co.nz

Total Social Media Agency, Jim Doherty, Cathy Mellett, Facebook page Business facebook page, for twitter, for linkedin, for YouTube, how to facebook, facebook page, create facebook page, facebook app, facebook application, Social Media Agency, facebook and business, franchises and facebook, branches and facebook, changes using facebook, www, www.totalsocialmedia.com, statistics for facebook, social media product facebook app, application, social outbreak, brand credibility, increase sales facebook and products, facebook and services, business social media Auckland, New Zealand, New Zealanders business owners embrace change, specialists, social media auckland, social media support, Tuatara Pictures

Duration : 0:3:18

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Technorati Tags: Agency, App, Application, Auckland, branches, brand, build, business, Cathy, change, credibility, Doherty, facebook, franchises, increase, Jim, LinkedIn, media, Mellett, New, outbreak, owners, page, pictures, product, sales, services, social, specialistsTuatara, statistics, Total, twitter, YouTube, Zealand, Zealanders

Facebook Not Working for You?

Learn the Five Secrets in this newly released video recording offered by CollegeRecruiter.com president and CEO Steven Rothberg. One of our most popular and well attended webinars of 2009, it continued a trend we’ve seen of employer based social networking webinars outdrawing just about any other kind of webinar we do in terms of popularity.

In the webinar, Rothberg present demographics to support Facebook’s position as the leading social network employers and consumer marketers should focus their attentions to first if they are intent on targeting college students, grads, and Gen Y professionals. Presenting overviews comparing MySpace, LinkedIn, and Facebook, he explores the features and benefits each has to offer, before turning his attentions specifically to Facebook as the best source for currently connecting with college students and grads in recruiting new hires for entry level jobs and management training programs, internships, and other career opportunities requiring advanced degrees or particular areas of concentration.

Going online to review businesses that were among early adopters, did it right and have a strong Facebook presence, Rothberg reveals why having a Facebook fan page that is “open, transparent and honest” will do the most for you in reaching out to Gen Y. He’ll also presents Facebook social advertising in depth, to highlight how Facebook banner ads are contextual to the user instead of to your business – and why that’s a benefit in promoting your brand better than you’ll be able to do elsewhere.

Savvy recruiters already use Facebook as a premium means of connecting with college students and grads in recruiting new hires for entry level jobs and management training programs, internships, and other career opportunities requiring advanced degrees or particular areas of concentration; but, they also know the right and wrong ways of going about it. If you’re company is new to Facebook or just unsure as to the best means of achieving success there, the CEO of CollegeRecruiter.com can show you the way.

The Five Facebook Secrets you’ll take away from this webinar include: * Facebook Social advertising – why it works * Building and moderating Groups * Setting up your Facebook Fan page * Brand Building on Facebook * Pitfalls to avoid in positioning your business on Facebook

Whether your need is to sell to young professionals or recruit them, this webinar video’s focus on Facebook provides the information you’ll need in position yourself successfully. Take a look at the preview clip (above); and, remember that sharing the viewing of the video within your organization is encouraged.

LINKS:

For more information, visit the webinar description page at: http://5facebooksecretswebinar.eventbrite.com/

To see a list of all currently available CollegeRecruiter.com STAR Webinars that you can link to, go to: http://tinyurl.com/starwebinars.com

Duration : 0:6:48

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Technorati Tags: 5 secrets, CollegeRecruiter.com, facebook, facebook fan page, LinkedIn, MySpace, STAR Webinars, Steven Rothberg, webinar

http://www.facebook.com/socialnetworkingacademy -

Facebook Expert, Jo Barnes shares her knowledge about the latest ‘Facebook Groups’ feature. Check it out today.

How do you make a fan page on Facebook? Every new user of facebook who is little aware of the power of facebook and wants to benefit from it, must know the answer of this question. Creating a fan page is not a too technical topic but it is very simple. Follow some simple steps explained below to understand the creation of a fan page in this huge social network.

Visit the link Facebook.com/pages/create.php to create a fan page.
You can select the page you want to create. You have the two options. You can create either a community page or an official page. If you are creating an official page then you can select one from organization, local business, product, brand etc. After you have selected the page, you will require selecting the category for your page. If your preferred category is there in the drop down then select it and if it is not then select the closest match of your preferred category, for example, if your preferred category is mobile and it is not there then you can also select
Communication.

After the category is selected, give a name to your fan page. The name you choose could be your business name, product name or the keyword that people type to search your business, product or service.

You can create the fan page for a business only if you are the official representative of it. You must also check the checkbox to confirm that you are the official representative of this page. Finishing these steps will setup your facebook fan page and after this you can configure and personalize your fan page.

To personalize your fan page, you can add a picture. This picture may show you with your team members or may show your logo. The quality of the picture is important because good quality pictures will attract fans to your page and low quality pictures will not attract potential fans.

Display some information about you and your business to let your fans know who you are and what business you do.

To personalize more, you can make and add photo album. By clicking on “Edit” under “settings”, you can also restrict the countries where your fan page will be displayed and restrict the age group so people falling in the age group can only view your fan page.

To make your page active, you can start discussion on any topic. The topic of discussion could be anything but prefer to select the topic that is of interest to most people and most people would like to say something or share their opinions in your discussion.

Now your fan page is ready to so click to launch it. Update your status by writing something good on your wall. To start bringing users to your fan page, click the button “Suggest to Friends”. You can send a message to some or all your friends.

Duration : 0:4:11

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Technorati Tags: build facebook fan page, business fan page, create facebook fan page, facebook business pages, facebook expert, facebook fan, facebook fans, facebook marketing, facebook tricks, get facebook fans, how to setup a facebook page, Jo Barnes, make facebook fan page, promoting on facebook, setup facebook page

Currently there are more than 500 million active users on Facebook of which 50% of them log on to Facebook every day. By going on to Facebook, users keep in touch with old friends, connect with and make new friends and share their likes and interests. Businesses can benefit from this sharing aspect of Facebook by utilizing Facebook Pages and Facebook Advertising. With Facebook Pages companies can share information about their business or product, offer incentives for people liking the page, take polls of users to learn about their preferences and listen to what people are saying about their business to establish better relationships with them. With Facebook ads companies can effectively market to targeted user groups by creating messages that are custom to different demographics such as age ranges, locations or user’s like preferences. For instance a sporting goods store could advertise one message to a niche group such as males in the age range of 30 to 50 who are interested in camping located near the state park area and another message to females who are in the age range of 18 to 25 who are into surfing located near a beach. Having custom messaging to the different user groups is both more effective and more cost efficient. Utilizing Facebook Pages along with Facebook Advertising is a great start for companies to compete in today’s market.

Duration : 0:1:57

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Technorati Tags: facebook advertising, Facebook Pages

http://facebook.com/Marketing4MainStreet

Growing Your Facebook Audience will consist of learning how to find the ideal customer. This segment teaches participants how to connect with them by explaining how to separate Personal and Professional Facebook profiles, setting up Friends Lists for targeted Sharing, how to build an email list or grow a huge audience, setting up private or public Facebook Groups for building community, how to make the most of existing Facebook Groups to connect, share and build a database, and how to find, add and grow targeted connections , taking the business to the next level, sending more potential customers to the business, and building company presence.

Taking Your Business to the Next Level will teach business owners how to create a compelling Facebook presence to build trust and brand loyalty within the local community. In this segment participants will learn how to, set up Facebook Business Pages, Events and Ads to target market products and services, Micro Target Marketing with Facebook Business Pages and Facebook ads, initiate Facebook ad campaigns to send product or service info, photos and web links for instant viewing directly to a prospect’s mobile phone, and to integrate social media into the business’ traditional and online marketing strategy.

The third segment helps business owners understand how to send more potential customers to their business by using Facebook “landing pages” to tell the business’ story and capture leads, raise the free SEO search rankings, track and report all Facebook ads, promote and profit from live events that build the brand, and drive targeted traffic to the business website or blog.

The last segment will be about How to Build Your Company Presence. “As a business professional you know the importance of getting more leads and growing your brand online,” says Sabine. This segment shows business owners and marketers how Facebook is one of the best places to build a company’s web presence by focusing on how to build a Facebook company page, how and why to feature company videos, how to build up Facebook page followers, how to engage your Facebook page visitors, and helps with products and services niche pages.

About Pete Sabine. http://LinkedIn.com/in/PeteSabine
Pete Sabine is a full-time real estate consultant and real estate broker who specializes in residential and income property sales since 1985. Pete brings together an extensive background in real estate sales, marketing, negotiation, relocation and construction with real estate buying and selling strategies focused on delivering quality services, expertise and innovative solutions for his clients. Pete is a social media trainer and practitioner who successfully integrated social media and online marketing with his real estate business.

Duration : 0:7:32

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